SWOT analysis template

A printable SWOT worksheet with prompts for each quadrant and a page that turns your findings into strategies and priority actions.

A three-page PDF: how to run a focused 60 to 90 minute SWOT session, a SWOT grid with prompt questions in each quadrant, and an action page that combines the quadrants (strengths with opportunities, weaknesses with threats and so on) and ends with a priority action table with owners, dates and measures.

Format: PDF · Version 1.0 · Updated 2026-11-06

How to use it

Use it before a big decision (a new location, product or market) or at an annual planning day. Print it at A4 or A3, or fill it in on screen with a PDF editor.

Preview

Strengths (internal)

What do customers praise us for?
What is hard for others to copy?

Weaknesses (internal)

Where do we lose customers or margin?
What do we rely on one person for?

Opportunities (external)

Which customer needs are growing or unmet?
Which trends or changes help us?

Threats (external)

What could competitors do to hurt us?
Which costs or rules put us at risk?

From analysis to action

Four strategy boxes
Up to five priority actions with owner, date and measure

Download SWOT analysis template

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