Learning paths

Guided, step-by-step reading lists that take small business owners from the basics to confident decisions on one topic at a time.

• Starting your first business – Go from idea to a registered, insured business with a plan, a bookkeeping system and your first customers.
• Understanding business finance – Read your numbers with confidence: profit and loss, cash flow, budgets, pricing and when to look for funding.
• Building your first sales process – Turn ad-hoc selling into a repeatable process: find leads, run a pipeline in a CRM, write proposals and measure what works.
• Marketing your small business – Build a clear brand, a website that converts and a few marketing channels that bring in customers you can measure.
• Building a customer success function – Keep the customers you win: onboarding, service, feedback and retention habits that grow lifetime value.
• Scaling from 5 to 50 employees – Hire well, meet your employer obligations, document how work gets done and lead a team that can run without you.
• Digitising your business – Move from paper, spreadsheets and disconnected apps to a secure, connected set of cloud systems.
• Introduction to AI for SMBs – Understand what AI can and cannot do, try practical tools, automate routine work and use AI responsibly.